Omnichannel strategies have fast become a key priority for most retailers. In a recent survey of 125 retailers and wholesalers, we found that close to 88% of respondents either have a cross-channel strategy in place or are planning on adding one, up from 75% last year. It’s a key element for all retailers moving forward.
Additionally, most survey respondents conduct business both online (87%) and in brick-and-mortar stores (80%), and an increasing number of retailers are adding social media to their business priorities (68%).
The goal for the survey was to uncover how retailers have progressed in their omnichannel strategies, their related technology implementations and where they continue to face challenges.
Along with a fully comprehensive cadré of survey charts, the report also features relevant retail examples supporting many of the key findings. Some of the retailers referenced include: Saks Fifth Avenue, Kohl’s, TOMS and Best Buy.
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