Gifting giant 1-800-FLOWERS.COM has completed its purchase of Personalization Mall, an e-Commerce provider of personalized products. The $245 million acquisition, first announced in February, includes a newly renovated 360,000-square-foot production and distribution facility along with Personalization Mall’s customer database, which includes both consumer and corporate accounts.
Personalization Mall’s product offerings include a range of personalization processes including sublimation, embroidery, digital printing, engraving and sandblasting. 1-800-FLOWERS used a combination of cash on its balance sheet and its existing credit facility to fund the purchase, and Personalization Mall will operate as a wholly owned subsidiary of 1-800-FLOWERS.
“The addition of PersonalizationMall.com to our unique business platform significantly enhances our ability to help our customers engage and stay connected with the important people in their lives,” said Chris McCann, CEO of 1-800-FLOWERS.COM in a statement. “The broad assortment of products and customization processes offered by PersonalizationMall.com makes it a leader in the growing market for personalized gifts.”