The interactive digital experience uses augmented reality and AI-powered mobile web tools to allow Bobbi Brown customers in the U.S. to try on products virtually and receive personalized product recommendations while consulting live with a Bobbi Brown makeup artist.
“This enhanced beauty consultation video chat continues to build on the strengths of our makeup artists and improves their ability to interact virtually in a more meaningful way with our consumers, empowering them with accessible knowledge, tips and tricks, which are the hallmark of the Bobbi Brown brand,” said Chetna Khemka, SVP of Global Online at Bobbi Brown Cosmetics in a statement.
The new virtual service is available to shoppers via their mobile devices at BobbiBrownCosmetics.com Mondays through Fridays from 10 a.m. to 10 p.m. ET, and Saturdays and Sundays from Noon to 8 p.m. ET.