Stitch Fix has partnered with streaming music service Spotify to create an interactive experience that combine’s Spotify’s “sonic sensibilities” and Stitch Fix’s styling expertise to give shoppers a “Style Tune Up.”
Shoppers can get personalized outfit recommendations based on the trends from Stitch Fix’s 2024 Style Forecast along with curated #OOTD (outfit of the day) playlist on Spotify to amp up their getting-ready routine. To begin their Style Tune Up journey, shoppers can head to Spotify where they’ll answer a few questions about their personal style. From there, the experience will unveil the trend from Stitch Fix’s 2024 Style Forecast that most embodies their unique style. Spotify will then curate a personalized playlist that captures both their style and music preferences. After their Style Tune Up results are revealed, they can head over to Stitch Fix and share their personalized results with their Stylist ahead of their next Fix.
“Stitch Fix mined billions of data points from over 100 million Fixes to create the 2024 Style Forecast, our annual trend report, and found that music will play a monumental role in clients’ styles this year, with nearly four in five of our clients taking outfit inspiration from their favorite artist, Taylor Swift,” said Jenny Herr, Head of Trend at Stitch Fix in a statement. “Thanks to these and other music-related insights, it was an intuitive next step to team up with Spotify — a brand also known for its expertise in data and personalized recommendations. Through the launch of Style Tune Ups, we’re able to blend both of our specialties to make getting dressed easier and more inspired than ever before, while providing clients with a fun and personalized way to marry their love of music and individual style.”
To further underscore the connection between music and style, Stitch Fix is also introducing Tune Up Styling Sessions — virtual styling appointments aimed at helping concertgoers translate their personalized Style Forecast trend into outfits perfectly tuned to 2024’s most anticipated musical events. Starting Feb. 1, 2024, concert attendees can schedule a limited time Tune Up Styling Session to receive a one-on-one virtual styling appointment with a Stitch Fix Stylist.
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“At Stitch Fix, we are committed to creating new ways for clients to explore their personal style,” said Debbie Woloshin, Chief Marketing Officer of Stitch Fix in a statement. “This experience on Spotify allows us to integrate the soundtracks of our clients’ lives to make building their wardrobes and getting dressed a more personalized and inspiring experience.”
