Casey’s General Stores has formed a partnership with Engage3 to help optimize its market information. The convenience retailer will harness the Competitive Intelligence Management (CIM) solution to gain access to granular competitive data on 30 billion product pricing records collected annually in the U.S. and Canada and like-item-linking visibility.
“In addition to the cloud-based visualization and insights that will now be available to us at Casey’s, we are excited about Engage3’s suite of mobile applications. CIM: MissionScanner provides efficiencies to what is a very manual process today,” said Keith Day, Retail Pricing and Analytics Manager at Casey’s in a statement. “The mobile capability provides us flexibility and the data seamlessly integrates into our system.”
Casey’s has been upgrading multiple systems over the past year. In June 2020, the retailer formed a partnership with RangeMe to upgrade its merchandising capabilities. The platform is helping Casey’s streamline and scale its current product sourcing initiatives as well as leveraging industry insights to keep an eye out for innovative new products.