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1-800-FLOWERS.com Simplifies Holiday Gift-Giving for the Age of Remote Work

1-800-Flowers SmartGift corporate gifting
1-800-FLOWERS.COM, Inc. + Hero Powered by SmartGift
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1-800-FLOWERS.com has expanded its corporate gifting capabilities to make it easier for companies to connect with and celebrate employees or clients even as many offices remain closed.

The company has integrated Hero, a solution from SmartGift, into its corporate gifting website to offer new ways to send a gifts from across 1-800-FLOWERS.com’s portfolio of brands, which include Harry & David, PersonalizationMall.com and Cheryl’s Cookies, without the need for a physical address. Recipients digitally “unwrap” and preview their gifts, then choose the delivery date and address — and in some cases can even swap for another item.

“The rapid shift to remote work as more organizations adopt hybrid work policies has amplified the need for companies to develop stronger and more meaningful professional relationships with employees and clients,” said Chris McCann, CEO of 1-800-FLOWERS.com in a statement. “We worked with SmartGift to develop and deeply integrate Hero into our existing portal, providing an engagement-as-a-service offering that helps human resource professionals, managers and leaders achieve their rewards and recognition goals. What’s resulted is a comprehensive destination for engaging the workforce of today and tomorrow.”

Features include:

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  • Gift Tray: Business customers can send all meeting participants a gift to enjoy during, or as a follow-up to, conferences, meetings and workshops through one link, making it easy to engage multiple recipients without the need for physical addresses. In addition to email, the link can be shared on other channels such as Slack, Teams and Zoom.
  • Automation capabilities to handle large-scale recognition programs such as work anniversaries. Clients either connect 1-800-FLOWERS.com to their CRM or HR platform, or upload a file to allow 1-800-FLOWERS.com to handle automatically sending gifts on the designated date.
  • Access to engagement metrics that allow business customers to see data including who has been sent a gift, who accepted and what they accepted in one dashboard, to gain insights into engagement efforts.

Digital gifting redemption is becoming increasingly common as the country’s workforce remains distributed. For example, iPromo also has begun offering digital redemption stores. Employees are given a credit and can then choose their own gift from an online shop. iPromo’s online gift options include a wide range of products, everything from AirPods to Allbirds shoes.

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