Dick’s Sporting Goods is expanding its partnership with online marketplace SidelineSwap, with plans to host a series of 200 sports gear trade-in events across 19 states in the first half of 2023.
Dick’s first teamed up with SidelineSwap — a peer-to-peer platform where athletes can buy and sell used sporting goods — in 2022, and the duo hosted 60 trade-in events throughout the year.
At the trade-in events, customers can exchange their used sports gear for Dick’s gift cards to use toward their next purchase. Athletes also have the option to donate all or a portion of their trade-in value to select local sports organizations, and items that don’t qualify for trade-in can be donated or recycled responsibly.
“Last year’s trade-in events with Dick’s clearly showed that Dick’s athletes loved the convenience of trade-in events, and enjoyed being able to easily turn their used sports and outdoors gear into credit to spend at Dick’s,” said Brendan Candon, CEO of SidelineSwap in a statement.
Advertisement
Athletes who attended trade-in events in 2022 received $88 on average for their used gear, and nearly all customers surveyed by Dick’s said they would be interested in reselling their used sports gear at least once per year.
Trade-in events in 2023 will be held at Dick’s locations in Pennsylvania, California, New York, New Jersey, Delaware, Maryland, Virginia, Massachusetts, New Hampshire, Rhode Island, Connecticut, Illinois, Michigan, Wisconsin, Kentucky, Ohio, West Virginia, Georgia and Tennessee.
“With the start of the spring sports season approaching, this is a great time for families to take stock of what they have and what they need,” said Peter Land, Chief Sustainability and Communications Officer at Dick’s Sporting Goods in a statement. “SidelineSwap is a terrific partner that’s supportive of our efforts to make an impact in the recommerce space.”
The trade-in events with SidelineSwap are only one part of Dick’s ongoing resale efforts, which also include an in-store buyback program that launched last year in partnership with outdoor gear resale platform Out&Back.
