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Fred Meyer Redesigns In-Store Electronics Department in 12 Stores

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Fred Meyer is rolling out a new design for its home electronics department following a successful pilot at its “Store of the Future” concept in Happy Valley, Ore. The retailer partnered with custom display manufacturer OnQ to reimagine this section of its stores. The new design has debuted across 11 more stores across the Pacific Northwest, with plans to update another six locations by the end of 2021. The revamped department resulted in a 92% increase in sales of home electronics products in the newly designed stores.

“We’ve noticed significant sales lift in these redesigned stores and we’re eager to deploy this new format in additional locations to replicate the shopping experience more broadly throughout the family of Fred Meyer stores,” said Catherine Mosich, Director of Electronics at Fred Meyer parent company Kroger in a statement.

The redesigned home electronics department features a uniform aesthetic and flexibility to easily adjust and reconfigure displays as needed. Freestanding tables, in-line displays and endcaps create an inviting space that is easy for customers to navigate and compare products side by side.

OnQ also worked closely with the various electronics brands to ensure each retained an appropriate amount of creative autonomy, while still maintaining a consistent look and feel across the department.

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