Lowe’s is introducing “Lowe’s House of Curators,” a series of bespoke décor curations that will focus on style and interior design at affordable price points. The special-edition curations will launch throughout the year, inspired by each tastemaker’s own unique perspective.
“We know that stylish home décor doesn’t always feel attainable for consumers, so we are inviting a range of tastemakers to curate from our millions of products to inspire different possibilities and demonstrate that spaces can be both accessible and affordable,” said Marisa Thalberg, EVP, Chief Brand and Marketing Officer of Lowe’s in a statement.
The series kicks off with interior designer and fashion icon Iris Apfel, whose collection will include bold décor items that mirror her colorful and eclectic aesthetic. With Lowe’s and Apfel both celebrating their 100th birthdays this year, her curations will also highlight the shared centennial with a look back at the most iconic color trends of the past century.
Featured in Apfel’s curations will be Lowe’s first-ever Centennial Color Palette, which looks back at quintessential shades from each decade to inspire consumers to use the colors in new and modern ways. Beyond making the colors of the past feel new again, Apfel also curated her own personal palette for additional inspiration. The four curations selected by Apfel mix texture, color and pattern across paint, textiles and furnishings to create bold looks for every space of the home, including Palm Beach in Your Backyard, Modern Maximalism, Statement Making Style and Centennial Color Palette.
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“I’ve always believed that one of the most important elements of home design is letting yourself shine,” said Apfel in a statement. “For me, that means experimenting with unapologetic colors, eye-catching patterns and being totally original.”
Lowe’s will reveal additional names who will be joining House of Curators, bringing their own game-changing style to consumers. Consumers can shop Apfel’s curations and learn more about House of Curators at Lowes.com/HouseofCurators.
