7-Eleven has opened its newest Evolution Store concept in Manassas, Va., marking the first location to offer two restaurant options. The c-store retailer continues to expand in the quick-serve restaurant (QSR) arena, including this latest location that includes a Raise the Roost Chicken and Biscuits restaurant and Parlor Pizza.
The two on-site restaurants offer made-to-order and grab-and-go options and are located side by side inside the store, with separate ordering counters as well as shared indoor and outdoor seating.
One of just eight experiential stores 7-Eleven operates in the U.S., the Manassas Evolution Store has several other exclusive features, such as a Wine Cellar and Beer Cooler, freshly baked on-site croissants and cookies, customized espresso drinks and artisan craft sodas and sparkling waters. All Evolution Stores include a restaurant concept.
“Today’s opportunity is in the QSR space, and we are responding by aggressively rolling out our restaurants across the country — both in Evolution Stores and beyond,” said Chris Tanco, EVP and COO of 7-Eleven in a statement. “Our plan is to open nearly 150 restaurants in 2021.”
In keeping with its experiential, experimental vibe, the Manassas location also is the first Evolution Store to serve as a real-world testing ground for the retailer’s Sips and Snacks emerging brands program. Since 2018, 7-Eleven has hosted an invitation-only showcase for up-and-coming entrepreneurs to present their most innovative products, drawing hundreds of applicants (a final selection of fewer than 100 are invited). Franchisees and company employees vote on their favorites, and the hand-picked winners land on store shelves where customers have the ultimate say.