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New Brands Test Physical Retail at Concept 31/M in D.C.

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Real estate developer EastBanc has launched a new retail venture, Concept 31/M, which offers a platform for new brands to experiment with their initial physical locations — as well as providing an opportunity for established national brands to test a new market. Located in the Georgetown neighborhood of Washington, D.C., the dynamic experiential store allows each retailer within it to design and operate its own slice of the 22,300-square-foot space, which will also soon include a coffee bar for shoppers.  

Concept 31/M can currently host 10 or more brands, and EastBanc has plans to eventually expand into the second level of the building, making space for an additional 10 brands to join the collective. By featuring a curated assortment of short-term retailers, Concept 31/M is designed to be an exclusive shopping experience at one of Georgetown’s most coveted retail locations, the heart of M Street. 

Formerly home to Brooks Brothers, the space was redesigned to find a balance between the building’s historic architecture and a new, modern feel, allowing individual retailers to self-brand in a flexible yet cohesive environment. Concept 31/M’s first tenants include several D.C. brands, such as jewelry designers Kicheko Goods and Isabel Alexander, Laiík sandalsFlex All Day athleisure andUbioubi antiques.

“Eastbanc is always looking for new ways to innovate, evolve and to raise the bar,” said EastBanc President and CEO Anthony Lanier in a statement. “We are working to create a place where brands, be they primarily digital or brick-and-mortar, new or old, have a space where they can easily experiment and learn.”.

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 Concept 31/M joins EastBanc’s growing roster of retail models, including its Portuguese concept store Embaixada.

Photo courtesy of EastBanc

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