Menswear retailer Psycho Bunny will open its first East Coast location on March 31. This 10th store is part of the company’s ongoing brick-and-mortar expansion in the U.S..
The brand opened its first stores in fall 2019 with locations in Atlanta, Las Vegas and Hollywood, Fla., followed by three California stores at Century City, Valley Fair and South Coast Plaza. The East Coast store will open at the Garden State Plaza Mall in Paramus, N.J., marking the first of more than 15 planned stores opening in 2021.
The 1,500-square-foot store will feature an eye-catching prism store window composed of glass panels along with a dichroic film, giving passersby a direct view into the Psycho Bunny world. Inside, a neon bunny sign will be integrated into a merchandise gallery wall as well as a large-scale LED video wall.
The store will carry the brand’s full assortment, which includes key categories such as T-shirts, polos, swim and the most recent addition, accessories.
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