Advertisement

Waterdrop Opens First U.S. Retail Flagship in Miami Beach

Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on email

Waterdrop — a microdrink CPG brand — has debuted its first U.S. retail store in Miami Beach, Fla. Launched in Vienna in 2017, waterdrop operates 15 brick-and-mortar stores and serves 1 million+ customers across Europe. The brand expanded to the U.S. with its ecommerce business in spring 2021, now being followed by its first retail location on Miami’s iconic Lincoln Road shopping corridor.

“The last five years have seen exponential growth and international demand for waterdrop, and the U.S. is a key market where we have been eager to establish a presence,” said Martin Murray, CEO and Founder of waterdrop in a statement. “Miami is one of the fastest-growing cities in the U.S., and the perfect location to introduce waterdrop’s flagship retail property. We look forward to introducing new consumers to our innovative products and building an enthusiastic local community.”

The brand’s mission is to “inspire its growing global community to drink more water and live healthier and more sustainable lives.” Offering an enhanced, customizable approach to hydration with its microdrinks (compact, sugar-free cubes that dissolve in water, made from real fruit and plant extracts in a variety of flavors), waterdrop also supports sustainability by offering steel and glass bottles and other reusable beverage accessories.

Advertisement

The new U.S. flagship in Miami Beach features approximately 1,050 square feet of retail space, designed by Jessica Boskoff and the team at 23Layers. The store features a custom hydration bar with built-in water taps to dispense fresh filtered water for product sampling. Additionally, a colorful 16 x 11-foot mural was created live during the store’s grand opening event by Chalk and Brush Design.

The Miami store offers the brand’s complete assortment of water bottles, accessories and microdrinks for purchase, and also marks the U.S. debut of SHIRO, a naturally caffeinated microdrink infused with cherry blossom, lime blossom extract and ginseng.

Advertisement

A Digital Experience To Help You Find Your Next Big Idea

Continue by subscribing to Retail ThinkTank to get some hot takes on the latest retail trends. You’ll have access to articles, podcasts, videos and so much more.

As a Retail TouchPoints subscriber, you get free access to Retail ThinkTank, a hub with hot takes on the latest retail trends. Confirm you access below by entering your email and clicking the “Get Access” button.

By clicking the button above, you agree to allow us to share your information with the speakers and partners of the Retail ThinkTank. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: