Gap Selling Non-Medical-Grade Face Masks To Reopening Businesses

  • July 7, 2020 at 5:15 PM EDT
  • By Bryan Wassel
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Gap has launched a B2B product program focused on offering large organizations reusable, non-medical-grade cloth face masks to supply to their employees as they return to work. The retailer already has sold approximately 10 million of these masks to employers including the City of New York, the State of California, Kaiser Permanente and a leading consulting firm.

Gap is offering a selection of non-medical face masks in mass quantities, starting at a minimum order quantity of 100,000 units, in a variety of colors and swatches. The retailer used the Salesforce Commerce Cloud Quick Start for B2B Commerce solution and partnered with Capgemini, implementing a custom web site for managing purchase orders and delivering information about the program to businesses in less than five weeks.

“In the face of this pandemic, the Gap team was able to quickly respond to a customer need for masks,” said John Strain, Head of e-Commerce and Technology at Gap in a statement. “Since then, we’ve sold millions of non-medical-grade masks to customers across our brands. We quickly started hearing from companies like ours who wanted to be able to supply their employees with the same product, so we’re excited to extend our high-quality reusable, non-medical-grade cloth face mask offering to organizations that want to help protect their employees as they re-enter the workforce.”

The company also has sourced millions of non-medical masks and other personal protective equipment for the healthcare community. Its brands are giving back by donating more than 200,000 non-medical masks to community organizations, and donating to causes that help those in need during this crisis.

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