One of the highlights of the fifth annual Retail Innovation Conference will be the Hudson Yards Store Tours that will be held from 2-5 p.m. on Monday, May 6. These curated, guided tours will be led by the Retail Store Tours group and feature retail leaders showing off the latest innovations at Hudson Yards, New York City’s newest luxury shopping destination. The tour will be divided into five “floors,” each one focusing on a different aspect of the shopper experience.

Floor One: Elegant Innovation And Discovery

The first floor of the tour is focused on the discovery aspect of the customer journey and stores that disrupt the traditional shopping experience. The highlighted retailers are Brooks Brothers, which will show off a new global design concept that features in-store mobile clienteling and uses AI to assist with supply chain challenges; and Conservatory, an exclusive e-Commerce site exclusively for Hudson Yards shoppers. Customers can speak with a sales associate in-store to get an account that lets them access the “hidden” online site.

Floor Two: Innovative Retail Models: From Digital To Brick-And-Mortar

More and more e-Commerce pure-plays are entering the brick-and-mortar space. The second series of stops on the store tour will look at how these online companies are using physical spaces, including three whose first stores will be on full display:

Floor Three: Retail As A Destination

Creating a unique shopping experience is important, particularly for a luxury-focused location like Hudson Yards. Several well-known retailers will why their stores aren’t just stores, but destinations in and of themselves, including:


Floor Four: Experiences That Inspire Shopping

The fourth stop on the tour looks at two locations that are about more than just shopping. Micro Kickboard features an in-store test track at its first flagship store that lets shoppers try before they buy the brand’s kickboards, scooters and ride-on luggage. 3DEN offers shoppers a break from the rush with a pay-as-you-use space that includes access to Casper nap pods, showers, a meditation room, soundproof phone booths, and coffee and snacks.

Floor Five: Out-Of-The-Box Retail

The final floor delivers retail experiences that go above and beyond what shoppers expect. Forty Five Ten occupies four different storefronts, each with a focus on a different apparel category, while the new Neiman Marcus flagship brings experiential retailing to a whole new level with a performance stage, three dining venues, a personal shopping suite, a demo kitchen, digital directories and 60 digital screens delivering real-time content.

While the Store Tours end there, the Retail Innovation Conference features two more days of insightful content and valuable networking opportunities with an array of retail industry executives. Other highlights of the event include:

Retail executives interested in attending the RIC19 Store Tours can register by securing an All-Access Pass to the Retail Innovation Conference. Spots on the tour are limited, so register now.