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Urban Outfitters Hires 26-Year Nordstrom Vet to Lead Anthropologie

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Urban Outfitters has named Tricia Smith as Global CEO of Anthropologie. She replaces Hillary Super, who stepped down on April 10, 2021. Smith brings decades of retail experience to the role, including 26 years with Nordstrom.

Smith was most recently EVP, Chief Merchandising Officer at Tilly’s, a role she has held since 2019. Prior to that she held multiple positions at Nordstrom, culminating in the title of EVP, General Merchandise Manager of Women’s, Young Contemporary, Designer and Specialized Apparel.

“We are pleased to welcome Tricia into the [Urban Outfitters] family,” said Richard Hayne, CEO of Urban Outfitters in a statement. “She is an accomplished leader with extensive merchant experience. She understands the Anthropologie customer, and I’m confident she will successfully expand the brand’s equity and reach.”

Smith will have the challenge of turning the Anthropologie brand around. Both Urban Outfitters and Free People are experiencing double-digit comparable sales growth, but sales at Anthropologie are still slightly negative. However, this is an improvement over Anthropologie’s pandemic performance, and the retailer could be positioned for success in the future.

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