Experience Insiders: Clean Beauty + Social Media Storytelling = W3LL People’s ‘Superpower’

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After joining the e.l.f. Beauty family of brands in early 2020, W3LL People underwent a “brand recharge.” Digging into the brand’s heritage and unique “superpowers,” VP Ellie Off and the W3LL People team developed a new strategy that revolved around differentiation and meaningful connections. During this episode of Experience Insiders, we’ll explore W3LL People’s position at the intersection of the clean beauty movement and the social media revolution. Hear how the company has crafted a scalable, powerful approach that inspires, educates and engages consumers across all channels.


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