What Retail Apocalypse?; Holiday Sales Rise Even As Marketing Budgets Contract 22%
RTP’s Editor-in-Chief Debbie Hauss, Executive Editor Adam Blair and Senior Editor Glenn Taylor share their top takeaways from Day 3 at #NRF. Retailers spend smarter: Holiday marketing budgets down 22% but that didn’t hold back sales. Marketplaces are on the rise: J.Crew is adopting a closed, curated marketplace format. China’s already big influence on e-Commerce will continue to grow: Chinese consumers will account for 26.7% of all online shoppers by 2019.
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