How The Entertainer Personalizes The Toy Store Experience

Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on email

The Entertainer is one of the largest independent toy retailers in the UK and operates more than 100 brick-and-mortar stores, as well as an e-Commerce site. Retail TouchPoints sat down with Rob Wood, Head of Online at The Entertainer, to discuss the company’s partnership with SmartFocus, which resulted in a 44% increase in email click-through rates and 120% increase in mobile sales. Wood also shared insights on how to leverage real-time marketing and personalization to engage customers, and how it leveraged chat bots to help customers find the perfect toy.


Access The Media Kit