TouchPoints TV at #NRF14: John Hnanicek, Charming Charlie

  • January 24, 2014 at 6:22 PM EST
Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on email

Last year Charming Charlie opened 50+ stores in the U.S., with more planned for 2014. The company recently launched a loyalty program focused on analytics. “We launched the loyalty program roughly 9 months ago …and already have over 4 million members,” noted Hnanicek. “We now know who are best customers are and are targeting our direct mail campaigns more effectively. Our major objective for this year is: How do we tie all this data together?” The retailer is using the Manthan customer analytics platform to tie all the information together.


Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: