TouchPoints TV at #NRF14: John Thrailkill, The Container Store

  • January 29, 2014 at 6:28 PM EST
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One of the best companies to work for, according to Fortune Magazine, The Container Store is seeking “simplification” in the way store employees interact with shoppers. The 63-store retailer has implemented a mobile solution from Theatro that is allowing employees to conduct all business from one spot in the store, with technology that equals what the customer has in-hand. Container Store employees are now able to keep interactions with the customer “‘heads up’ instead of ‘heads down’. The idea of employees constantly staring down at a screen is not appealing for customers,” Thrailkill explained. The Theatro solution facilitates real-time interactions between employees in-store, between stores and with the corporate office.


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