TouchPoints TV: Jeff Warzel, David’s Bridal

  • January 30, 2012 at 2:06 PM EST
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Jeff Warzel, David’s Bridal

David’s Bridal, a First Insight customer, has applied the solution to its product assortment strategy for bridal gowns. Warzel highlights how David’s Bridal avoids the price cannibalization process by understanding how to introduce the right gowns in-store. Additionally, Warzel explains how the company has improved forecast accuracy by 20% by utilizing the First Insight platform.

Tune in on our TouchPoints TV segment with Greg Petro of First Insight as he sheds light on back-end operations and implementing gamification strategies to increase customer engagement. View Now »



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