Esri Executive: How Location Intelligence Enables Holistic Market Forecasting

  • January 28, 2019 at 10:31 PM EST
Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on email

With so many consumers using mobile and other devices throughout their shopping journeys, a store-level forecast no longer provides a true picture of market activity. Gary Sankary, Industry Marketing Strategy – Retail for Esri, tells Retail TouchPoints Editorial Director Andrew Gaffney that location intelligence, plus the “visual data mining” of a geographic information system (GIS), can provide the key to holistic market forecasting, for example by measuring the “halo effect” that a brick-and-mortar store can have on digital channels.


Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: