Advertisement

Esri Executive: How Location Intelligence Enables Holistic Market Forecasting

Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on email

With so many consumers using mobile and other devices throughout their shopping journeys, a store-level forecast no longer provides a true picture of market activity. Gary Sankary, Industry Marketing Strategy – Retail for Esri, tells Retail TouchPoints Editorial Director Andrew Gaffney that location intelligence, plus the “visual data mining” of a geographic information system (GIS), can provide the key to holistic market forecasting, for example by measuring the “halo effect” that a brick-and-mortar store can have on digital channels.

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: