TouchPoints TV at #NRF14: David Dorf, Oracle Retail

  • January 24, 2014 at 6:27 PM EST
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“We don’t use the term ‘omnichannel,’ we use the term ‘Commerce Anywhere,'” noted Dorf. Commerce Anywhere is a connection between applications to allow retailers to deliver on their brand promise. In Oracle Retail’s most recent release, Version 14, “We have connected point of service, web commerce, planning supply chain, merchandising, and mobile…so we can serve all the channels and give customers what they want.” He added that two significant priorities for retailers are inventory alignment and transparency.


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