Jonathan Opdyke, CEO, HookLogic

As retailers look for alternative revenue streams, HookLogic CEO Jonathan Opdyke explains how the company helps retailers monetize traffic from e-Commerce web sites and connect marketers to the web site audiences. Opdyke shared how the company creates media programs that “melt seamlessly” with site experience and capitalize on the “space for sale” on e-Commerce web sites. Additionally, Opdyke offered insight into the e-Commerce web site as a hybrid of transactions and media impressions.