Progressive retailers are implementing cutting-edge technologies in their brick-and-mortar stores to create more compelling and memorable brand interactions. “To differentiate yourself in a world of commodity, you have to have the best experience in the marketplace,” said Peter Rivera, VP and Creative Director at Infusion. “Consumers now are expecting that.”
During this episode of TouchPoints TV, Rivera shares how retailers can develop an in-store technology strategy that is both brand friendly and relevant to consumers. He also shares details regarding how Infusion is helping Build-A-Bear revise its in-store strategy to be more interactive and fun for shoppers.
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