Using Data To Drive Tangible Business Solutions

  • January 24, 2020 at 6:43 AM EST
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With store closures reaching an all-time high, retailers must use all of the data and insight across their systems to inform their market strategies. During this episode of TouchPoints TV, Gary Sankary of Esri shares how brands such as Estée Lauder use location intelligence to guide their brick-and-mortar investments, localized marketing campaigns, store-level assortment, and so much more.

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