Using Data to Turn the “What” into the “What Now?”

Data has become the cornerstone of retail differentiation and innovation. Given the fast pace of change happening in the industry, merchants need to be able to not just access and analyze data within internal and external platforms, but turn this data into valuable insights. During this episode of the Retail ThinkTank series, David Rosen, VP of Customer & Technology Leadership at TIBCO, sits down with Elisa Westlund, VP of Marketing for Riteway, which helps retailers and CPG brands implement their strategic and local marketing plans. During this session, David and Elisa discuss the disruption happening in grocery specifically, and how Riteway is successfully using data to not just understand what is happening, but why and what to do next.