The Retail TouchPoints Network

Episode 01

Mastering Personalization In A Mobile-First World

Featuring: Jason Woosley of Adobe & Alicia Esposito of Retail TouchPoints

Summary

If the 2019 holiday season taught us anything, it’s that digital commerce, and specifically mobile commerce, has reached a whole new level of adoption. As a result, retailers must always be thinking of how their brand experiences render to smartphone screens. Jason Woosley, Vice President, Commerce Product & Platform at Adobe, uses the company’s holiday research to make bold predictions for 2020, and shares the tech investments retailers need to make in order to maximize engagement and revenue results.

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.