In the new era of retail, we know that experience is everything. But which retail and direct-to-consumer (DTC) brands are winning customer attention and affection across all stages of the shopping journey? The Brand Experience Awards, presented by RetailX and Retail TouchPoints, were created to spotlight the businesses that are redefining the rules of interaction, engagement and loyalty. They have implemented new tools and strategies in one or several areas of the brand experience, raising the stakes for their competitors and the entire retail industry.
Brand Experience Award winners are implementing new technologies and strategies in one of more of the following areas. Each company/brand can be nominated in up to three (3) categories:
Digital Innovation:
Creating a Cohesive Brand Experience
Pop-Ups, Events, Partnerships & Other Brand Activations
Store Design and Experiential Retail
Marketing Campaigns for the Complete Shopper Journey
Mobile & Social Optimization
Customer Retention
& Loyalty
The Convergence of Content & Commerce
Marketplace Strategies & Technologies
Last Mile & Fulfillment Experiences
Other
We invite you to nominate a retail or direct-to-consumer brand for a Brand Experience award. Winners will be judged based on the following criteria (please be as descriptive as possible in each response):
- Innovative, successful retail business strategy created, developed or defined.
- Specific innovative retail technology solution implemented.
- Cutting-edge campaign or tactic executed.
- Business results or positive outcomes, or expected results, following a successful implementation of the innovative strategy or solution.
Also please include any additional insights or comments related to the company’s qualifications for receiving a Brand Experience Award.
Frequently Asked Questions
Have a question about the Brand Experience Awards? See below for some of the most frequently asked questions about the awards. If your question is not on the list, please reach out to bea@retailtouchpoints.com and we will be happy to help!
There is no cost associated with submitting a nomination. The early deadline for submitting nominations is Tuesday, March 3rd. The final submission deadline is Tuesday, March 24. (Early submitters may be considered for a separate speaking opportunity at RetailX, depending on availability.)
- Digital Innovation: Creating a Cohesive Brand Experience
- Pop-Ups, Events, Partnerships & Other Brand Activations
- Store Design and Experiential Retail
- Marketing Campaigns for the Complete Shopper Journey
- Mobile & Social Optimization
- Customer Retention & Loyalty
- The Convergence of Content & Commerce
- Marketplace Strategies & Technologies
- Last Mile & Fulfillment Experiences
- Other
Yes, just make sure each nomination includes as much detailed information as possible.
The winners will be announced on Tuesday, June 9, 4-5pm on the X Stage (within the exhibit hall), during the RetailX event at McCormick Place in Chicago. Finalists may be alerted early, to help accommodate travel plans. Date tbd for finalist notification.
In addition to being presented with the award live at the RetailX event, winners will be spotlighted in coverage on the Retail TouchPoints site, as well as the RetailX site. Social posts also will feature winners, via LinkedIn, Twitter and other social media channels.
It is not a requirement, but we strongly request/suggest that an executive (preferably Director-level or above) attends to accept the award on June 9.
While speaking spots are filling up fast, there may be some opportunities available. For retail/DTC company executives interested in speaking, reach out to:
Debbie Hauss, Retail TouchPoints – for omnichannel-focused content: debbie@retailtouchpoints.com
Alison Medina, RetailX – for more pureplay e-Commerce-focused content: Alison.Medina@Emeraldexpo.com