James Thomson on Retail Remix
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Episode 30

Amazon: Beat Them, Join Them Or Both?

Featuring: James Thomson, Buy Box Experts

James Thomson is a former Amazon executive that helped make the Internet titan what it is today. Now, he’s using his experiences and learnings to help brands be successful on the platform…and beyond. As Chief Strategy Officer of Buy Box Experts and Co-Founder of the PROSPER Show, James sits down with host Alicia Esposito to discuss:

  • The unavoidable growth of Amazon during the pandemic;
  • Key developments and innovations from the company;
  • Important findings and takeaways from Jeff Bezos’s antitrust hearing testimony; and
  • Why it’s time for brands to prioritize integrity of product data and all things content.


  • Listen to the Buy Box Experts podcast
  • Get more insights and resources from the blog
  • Register for the PROSPER Virtual Show
  • Buy the bookControlling Your Brand in the Age of Amazon
  • Read Retail TouchPoints’ latest report on marketplaces

The transcript is being generated. Come back soon!



Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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