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Episode 20

Assessing SEO For Online & Brick-And-Mortar Discovery

Featuring: Chris Rodgers, Colorado SEO Pros

Most purchase decisions still begin with a basic search. What’s changing, however, is where those searches take place. Most still happen on a search engine, but some occur via personal digital assistants, Amazon and other platforms. This is making brand discovery and engagement far more difficult, especially for smaller brands. Not to mention, recent announcements from Google indicate that rankings will be influenced by more experience-driven factors, such as slow load times, disruptive advertising tactics such as pop-ups, and more. Host Alicia Esposito sat down with Chris Rodgers, who is the CEO and Founder of Colorado SEO Pros, to break down some new imperatives for SEO success. They discuss:

  • How to refine SEO strategies to address timely business services;
  • Using SEO to bolster in-store traffic;
  • The role of content marketing in SEO strategy; and
  • How voice search will impact SEO.


We are seeing increases in purchase behavior
on mobile devices through voice search but
it’s today it’s still a small percentage
right so i think as we you know look
forward into the future you’re going to see
more and more people becoming more
comfortable with actually making those
you’re listening to retail remix your
inside access to candid conversations
with the people shaping retail’s future
here’s your host alicia esposito
so as a content marketer my goal is to
keep tabs on the latest trends uncover
the new rules and tools so to speak to
better connect with and resonate with
my audience seo is undoubtedly
a key part of this content marketing
toolkit and it’s constantly evolving
especially in light of voice commerce
emerging some of the new
rules in how search engines rank
content so seo seems to be an ever
component that is not only increasingly
but is sometimes daunting or confusing
to keep track of and adapt over time
so i have a chance to sit down with
chris rogers who is the founder and ceo
of colorado seo pros
and we kind of broke down some of the
nuances around seo strategy
what is happening now how brands are
and what are some of the constant more
evergreen best practices that all brands
need to apply to be successful
so with that if you’re a marketing
person if you’re a brand or ecom
person chris definitely has some great
insights to share
chris thanks so much for taking the time
to be on the show good to have you thank
you for having me
so at the start of our conversation i
always like to give our listeners a
little bit of context around
who’s on the show what their background
is so i try to put it in our guests hand
so why don’t we start there chris why
don’t you share a little bit about
and uh more importantly about uh
colorado seo pros
yeah absolutely so my name is chris
rogers i’m the founder and ceo
of colorado seo pros uh we are a
boutique seo agency based
in colorado just outside of denver in
the foothills
we specialize in providing both seo and
paid search services to small and
medium-sized businesses
as well as national regional and
so typically less on the smaller and
businesses when it comes to seo and paid
search and generally
more of those who are marketing on a
national or regional level
i founded the company in 2012
i have a background in uh marketing i
work in the corporate space for a number
of years and then left
to do a master’s program in internet
marketing then i’ve had my hands in a
couple different startups
and started the seo agency here in
colorado in 2012
so today we’re generally a pretty small
company with a deep bench of talent we
typically manage a smaller number
of more complex and more advanced
projects in terms of seo
excellent so i definitely want to dig
into some of the
new trends new implications of seo that
you’ve been seeing but first
we’d love to hear a little bit about the
conversations that you’re having with
clients with
prospects i mean i feel like this is a
really fascinating time
for online marketing specifically
because we’re seeing such a shift
to digital for researching for shopping
so i mean what kind of conversations are
you having right now i mean if you can
get down to the retail level awesome but
i mean if you want to speak broadly
around you know what what the key
concerns are for businesses you know
what’s really top of mind for them i
think that could be a great starting
point for our conversation
yeah absolutely so it is an interesting
time there’s a lot of
shifts in activity and approaches and
you know with what’s going on with covid
right now user behavior is changing and
there are big differences from industry
to industry
uh right so we we have had a lot of
conversations with our
clients in terms of their approaches so
we have certainly we’ve had some clients
that were directly impacted so some that
were in the in the travel space
some that were actually in oil and gas
and some of these areas that were
directly hit where really they couldn’t
they had to stop business
right those conversations really are hey
how do we maintain
what you’ve built up and what you’ve
invested in terms of seo
and is there is an opportunity to
actually do business today can you can
you actually
conduct business and have any
transactions happening and then you have
a lot of businesses where you know we’ve
had a number that actually
increased and have gotten a lot more
aggressive right because they see this
as an opportunity
whether they have a niche somewhere that
they can actually
go after in light of everything that’s
going on or
more broadly if they’re if they’re in a
secure enough place where they’re
in a position to make additional
investment just the opportunity of being
able to gain market share
in an environment where you know kind of
all your competitors are
typically running the other way so you
can kind of get a lot of bang for your
so a lot of the conversations are first
of all yes can you actually do business
if so what does that look like
depending on each individual business
are people actually able to do business
with you online
so are you in a scenario where you have
some kind of e-commerce
infrastructure set up today where you
can do business uh if so then we’re
talking about how do we navigate
strategy to keep the business going
or if you’re trying to make that
transition what does that strategy look
for other people if they’re on the
retail side it may mean that hey
yes we can do business but it’s in a
very limited capacity right like if we
have a storefront or something and we’re
needing to
service our customers you know maybe
that is by appointment only so i think
i think the first thing to look at is
more of a general business conversation
what can you actually do right and then
that’ll shape what the strategy
looks like from a digital perspective
and then really the next stage is
is analyzing okay well are your
shopping today or are they actually
making purchases
right and that’s a that’s a really
defining data point there because
what we’re finding is for a lot of
businesses there’s actually a ton of
activity and they’ve seen traffic
increase online
but some of their customers aren’t
actually pulling the trigger and making
decisions right
we have an enterprise company that does
kitchen cabinets for remodeling
and they’ve seen their traffic and
activity increase quite a bit
but at least in the early stages people
were holding off on making those
decisions right so everyone’s kind of
doing their research getting in position
figuring out what they’re going to buy
but then holding off on pulling the
trigger until they feel confident enough
in where we’re going to be at in terms
of the economy
for other people if they’re able to
actually see transactions and they’re
probably going after those right now
and then that kind of leads into okay
well what is the mix of
seo in terms of your strategy versus
paid search right and then that’s that’s
a whole other element where we say okay
are you building for the future so that
when the traffic and purchases return
you’re ahead of where you were before or
are you in survival mode
right now and you need to drive
transactions in the moment
and then those conversations really will
lead into okay this is what our strategy
looks like for
one particular business or the owner
yeah because i’m sure there’s definitely
a lot of variance there
from company to company from brand to
someone or our company that has a very
strong digital presence
you know may say okay now is a good time
for us to kind of ramp up
what we’ve been doing while others to
your point you know may want to scale
things back a little
but i do want to kind of get your take
on what’s happening
in the paid media landscape
specifically because i know we’ve been
keeping a close tab on
where brands are investing and why
a lot of struggles in online
advertising and also more traditional
you know media
seeing people try to change their
agreements with a major tv networks for
i mean is this just kind of the
aftermath of the current scenario or do
you think this
ladders up to a much larger trend
that is happening or has been happening
for a while i mean as someone who’s so
immersed in the space i just thought
this may be an interesting area to dig
into a little bit more
yeah absolutely i mean obviously there’s
there’s huge
trends exiting out of things like tv
radio and traditional print media that’s
been happening for
a very long time so this may exacerbate
that right like
put even more focus on this i definitely
think companies both large and small are
putting their budgets under a microscope
right now and saying okay
what do we need to keep going what can
we let go of
you know what are the things that we’re
doing that you know maybe we have a gut
is really beneficial but maybe we don’t
have the hard evidence to back up that
that’s a necessary channel so like tv
is one that i would potentially put in
that bucket right like we know dollars
have been coming out at that for a very
long time
and i know that there are some
sophisticated tracking mechanisms that
are in
that media channel uh but as a whole has
traditionally been
very expensive and it’s been very
difficult to track back to return on
investment but when you’re in an
environment where
you have to make these tough decisions i
think some of the areas where you have
hard data
is easier to justify right in terms of
paid media
i think some of those things have gotten
more expensive because your cost per
acquisition has gone up right
so if you look across all the different
channels and you say okay well these are
the channels that were already really
expensive now they’re even more
right you you might be kind of teetering
is it actually worth it right like have
the margin shrunk even so much that now
you know companies aren’t willing to
take those high expense gambles
on on things like you know their tv
in the in the paid search space we’ve
seen some of that too again it varies
from industry to industry
but it’s not that for most industries
opportunity isn’t there it’s that that
depending on the actual purchase
behavior that cost per acquisition has
now gone up
right so it’s gotten more expensive
where you’re spending more
to get less conversions right so it’s
gotten more expensive
but then that leads back to the to the
other conversation right are your
making purchases right now are they
doing a lot of shopping
if they’re doing a lot of shopping and
not converting then you might be paying
for traffic that’s not materializing in
the short term
and then that again sometimes goes back
to okay well are we better off investing
in seo
so that we have a stronger presence
when that returns and then maybe come
back to paid media once those
cost per acquisition numbers get more in
line with what we’re comfortable with
right or just just general investment in
this more
organic form of community building and
engagement obviously
that kind of influences or impacts the
seo side of things as well
but i guess this all kind of ladders up
what’s driving consumer influence
and action today right because i feel
in this situation especially consumers
more attentive towards you know how
brands are going to market how they’re
speaking to them and what they’re asking
them to do
if it’s something that’s maybe too
heavy-handed or
even on the opposite end of the spectrum
like they’re kind of pandering to the
current situation just to to get that
customer affection so i i feel like
marketers are a bit in a bit of a sticky
and in turn brand executive so i mean
how do you think the rules of engagement
are kind of changing looking at this
through the lens of those
organic community building channels it
you know people may be backing off of
the paid tactics for a bit
yeah so that’s a difficult question
right because i think that
there is no like single trend within
all of these different audiences and
with all these different consumers i
think there’s a lot of
i think consumers are going through a
lot of different things
right so i think on on some level you’ve
got a lot of fear
at the same time i think you’ve also got
a lot of pent up demand
right all these people have been like
shut up in their homes
for a long time so even though people
might be
afraid to go and spend money they want
to go spend money
they want to go shop and buy things and
have that feeling of normalcy to get
into what we were used to before the
whole pandemic hit
at the same time you know brands can’t
come in and like ignore
what’s happening and just pretend like
it’s the same thing
like it was before the pandemic right so
i do you know i get what you’re saying i
think there’s this
there’s this kind of balancing act where
you don’t want to come in and
be pandering to people right but you
also need to acknowledge what people
are going through and make it you know
try to be the
company that supports people being able
to go back and make purchases and
do the things that they’re used to doing
that they enjoy in life
right which part of which in our country
is being able to go
shop for a lot of people you know
whether that’s a literal little little
or a lot that
people like being able to go and buy
things and enjoy the fruits of their of
their labor
so i you know i see i think i’ve seen a
lot of like different kind of sales
programs and things where
you know it’s not necessarily pandering
right so like i’ve seen you know
certainly you’ve seen a lot of car
companies they’re like okay well now you
can shop with us online
uh we have a contactless delivery right
you can bring a car
right to your door and then you can do a
free return right so it’s little things
that are like acknowledging
the i don’t want to call the new normal
because i don’t like that term but where
we’re at today
and and really like catering to people
to say hey we’re doing everything that
we can
so that you can try to do things maybe
not like you used to
but hey if you are planning on buying a
we want to make it possible for you to
still buy a car and here’s all the
things that we’ve done
to put together a process that takes
into account
how you’re going to shop today right and
i think that those kinds of things are
i think i think consumers appreciate
that right like same with some of the
like pull up and drive up like some of
the things that like best buy has been
doing where it’s like yes
you can still go to best buy and you can
go through a shopping experience
it is night and day different from what
it used to be right you’re either making
an appointment to go in
or you’re dealing with someone out in
front of the store but i think for some
people they’re like wow i can still do
right and there’s an aha moment that hey
i can actually still go and buy the
things that i need to buy
uh maybe i can even get in my car and
get out of the house
uh which in itself is you know
unfortunately that’s can be a highlight
uh if you’re stuck at home but all that
leads to
consumers being able to have it’s weird
to say a sense of normalcy but at least
being able to participate
back in that shopping and buying
experience and interacting with brands
and retailers
at least as a starting point even if
it’s not back to where it was before
right yeah some excellent points and i
think that the key thing
there is if you’re offering those added
services or new experiences or
adapting in some way to further support
your customers your community it’s
ensuring that that information
is easy to find right and that people
are compelled to act upon that which
obviously is the
seo connection but as we
try to continue to
ride on you know what’s happening now so
like you said curbside or
you know more high touch like
appointment based conversations with
and then thinking more long term right
we’re kind of like in the middle of two
worlds right now
what’s kind of the seo impact here
you know i’m a content person and the
of you know creating great content is
ensuring that it’s findable right and it
aligns with what your audience is
for so what does that look like for
retail businesses because
again it’s like what are we doing now
versus you know what is what’s the
bigger brand story
and you know our future i feel like
there there’s a lot of complexity there
i mean if you can break it down for us
based on some of the conversations that
you’re having with retailers i think
that would be helpful because
ecom is or online is basically all a lot
of brands have right now so figuring out
how to adapt that experience
and scale it or refine it over time i
think that’s going to be
extremely top of mind for a lot of web
people right now a lot of marketers
yeah absolutely so so a few things like
i think
in the past we’ve had like e-commerce
and then brick-and-mortar retail while
you might have brands that offer both
they’re kind of these these disparate
experiences right you can go online
and you can shop online you can go
through products you can go through
and you can go through that experience
or you can say okay where are the
i can actually go there and shop you
know maybe they’re certainly alignment
on that inventory those kinds of things
but i think
as we look forward into how we adapt to
today’s situation and looking into the
i think it’s more of a combination of
those two experiences
right and i and you can look at the way
some retailers have already
like integrated that right so like today
what that looks like is if you go online
and go shopping
a lot of times when you go into the
purchase funnel you can say oh now i can
get this delivered
or i can go pick it up at a store right
so i think it’s
taking that to the next level
where you have more of a unified
experience where
it’s almost expected that hey i can have
that in-person experience as part of
shopping or if you know not just about
right so as i’m going in and looking at
products you know maybe we have options
where it’s like hey
would you like to come to a store to
look at this in person right
or to actually make a purchase so i
those are maybe some ways that you can
bring those two
worlds together and certainly you know
brands and retailers that somehow
have not built out a solid e-commerce
type of infrastructure i think that’s
gonna be really critical
and even if it’s not traditional like
e-commerce when you think about like
you know shopify and these other kind of
platforms even the way
you structure your products online
should be more in line with what you can
do from an ecommerce perspective meaning
you’ve built out your
your brands and everything your website
in ways
that allow people to go through the
different products that you have
in the same way that they would go
through an e-commerce store
if that makes sense so i guess what i’m
saying is less about
a brand website that really tries to do
a lot of flash and
experience and more focusing in on these
are the products these are the
categories of products we offer
almost like closer to the e-commerce and
hey here’s the ethos of our brand and
things that
you know traditionally where you might
go to a brand website and say oh this
you know this brand is great you know
maybe there’s maybe there’s athletes
associated with it maybe there’s
other things that are really visceral
and attractive about that brand
and then my next step is hey i want to
go to a store to make some purchases now
i’m looking at retailers where i can
find that
more of a melding where hey maybe you’ve
still got some of that look and feel in
terms of what that brand is about
but there’s more of a direct connection
with here are the actual products here
the categories this is how you actually
shop for these
items as opposed to just driving people
to a retailer or
a factory store okay gotta that leads me
to a follow-up question
around the impact if any around
content marketing in retail because i
feel like that was a big trend
for a while a lot of brands creating
their own publications their own blogs
you know trying to create like an
editorial arm or extension
of their business but i feel like
with the evolution of social media with
like instagram
kind of being that perfect hybrid of
content and commerce do you think that
that notion of like being content
creators and being brands is not as
critical i guess we can look at this
largely through like an seo
lens because i don’t know i kind of i’m
kind of going back and forth with
it as far as like a customer experience
standpoint largely because the channels
are becoming more and more
interconnected but would love your take
on that
yeah i mean that’s tough too because i
think you could you know i think the
answer is you’re doing both of those
when you’re when you have all these
social channels where people can
experience and interact with the brand
like you can’t you can’t ignore that
those are huge juggernauts in the space
in terms of
having an impact right at the same time
you know that’s best brand driven right
that’s that’s everything you’re driving
in terms of
of your brand from an seo standpoint
uh certainly there’s a whole subset of
seo which is brand seo
you’re really looking at how your brand
is driving the the trends within search
for your brand right so all the ways
that people
are actually searching for your brand
whether it’s the types of products or
whether it’s things like
athletes or different types of uses for
your products
so there’s a specific type of seo there
but then outside of that the question is
do you want to be appealing to people
of your brand drive right in other words
non-branded traffic
if you’re looking at it from an seo
perspective do you want people that are
looking for
a specific type of product to now be
finding you outside of the people that
said hey
well you know i’m looking for basketball
shoes i’m going to look for nike
right so where people are saying hey i’m
just going to go out and look at
what my options are you know like you
could look at like you know if it’s like
camping gear or something or outdoor
outdoor products right
you may still be going in even though
they’re big brands that dominate
those spaces you still might be going
general topics around those subject
matter areas
and in doing more objective searches i
would have both i mean i’m probably
biased because i am an seo guy
i believe in brand seo i think it’s
extremely extremely powerful because you
actually change the experience that your
customers have in your brand
by aligning the way to do seo so like
one of our
largest clients is actually a fortune
100 telecom
one of the largest cable internet
providers in the us and one of the big
things that we’ve been helping them with
is change the way that their current
customers experience their brand when
they’re looking for help with their
service when they’re trying to
troubleshoot things
and so it’s not even just about customer
acquisition but really having a direct
impact with how your customers
experience your brand whether or not
they’re happy so that when that comes
back to like brand loyalty and
engagement and those kinds of things
so i i know i’m kind of jumping around a
lot of different places but
i would say you know just to kind of sum
it up i think those social channels are
absolutely critical when you think about
brand driven marketing and how your
customers are going to experience your
and then in terms of creating your own
content i think that there’s a place for
and then each brand needs to take a look
and ask themselves hey
how much do we want to be just dependent
on our brand
and how much should we want to be
exposing our products
uh to people that weren’t thinking about
us for those products and maybe those
could be areas where
they’re branching out into new different
types of product lines and things that
people didn’t typically associate their
brand with maybe those are opportunities
and then lastly you know just i think
that third segment is really looking at
the brand experience from an seo
perspective and understanding
where people are actually looking to
interact with your brand starting a
search engine
as opposed to going straight to your
website or starting on our social media
that’s great very insightful thank you
chris so with that
i guess my follow-up question is around
the impact of voice if any
you know this is a very fascinating area
for me because you know i use
my personal assistant i’m not going to
say the names because it’ll start to
turn on and then
i’ll throw this little recording off um
how does this kind of play into seo
strategy like what are some of the
the things that retailers need to think
about because again i feel like there’s
so much buzz
around their role in our lives their
impact the potential from a commerce
perspective but i feel like it hasn’t
reached that that level that level of
advancement that maybe
you know retailers are looking for yeah
absolutely so
this is a huge trend right and there’s a
couple different elements within voice
we have virtual assistants right which
there are a bunch of them out there
we’ve got smart speakers and then
actual voice search and we’re actually
speaking to our virtual assistants
whether that’s through our mobile
or our laptops or through smart speakers
smart speaker usage has been
absolutely exploding over this past year
and right now in terms of smart speaker
space that’s you know amazon has
really traditionally been leading that
pack and then in terms of you know the
virtual assistants we kind of got
google and siri kind of leading the way
with virtual assistants
so as it relates to you know seo
there are tweaks that we make in our
to try to target voice search
right so there are actually voice search
ranking factors within seo
from studies that have been conducted
now one thing to keep in mind is that
the factors
that will influence voice search
rankings or results are very much also
in line with
uh results that you have in the search
engines in the first place
right so for example one of the top
ranking factors when we look at voice
is your page being listed in the top
three results
right so there’s a strong correlation
between a top three ranking
and a return of voice search results
page speed is another big one right and
that’s a that’s a you know a traditional
ranking factor
if you’re if you’re ranking in those
featured snippets
where the people also ask questions so
like in google where
you can ask a question and instead of
just getting a search result you’ve got
that kind of white card at the top it
gives you an answer and references a
those featured snippets are often used
for voice search
so there’s kind of there’s some tweaks
there you know other things can be like
incorporating questions into your
typically that’s more relevant with
informational content
but when we’re going through and
creating a content strategy part of our
is to look at for any particular page
for that topic
are there relevant questions that we see
we want to target on that page that
might track back to voice search
i would the other data that’s been out
microsoft put out a study over this
uh in this past year that talked about a
lot of trans women voice search and
smart speakers
we are seeing increases in purchase
on mobile devices through voice search
it’s today it’s still a small percentage
right so i think as we you know look
forward into the future you’re going to
more and more people becoming more
comfortable with actually
making those purchases as of the status
probably a year old now
but from smx advanced search marketing
conference last year the data that was
rolled out was still 75
of conversions were still taking place
on desktop
as opposed to mobile devices and so you
can think about the implications on what
that means for voice search as well
so people are using voice search to
start doing uh
shopping research like that’s that’s
actually a pretty
strong usage and way people are using
voice search they are using it to do
their research
uh and start you know kind of the
process of going through doing research
to buy products
but in terms of actually making those
purchases from voice
i think that’s something that we’re
going to see in the future
yet yeah it’s definitely an interesting
area i think to
keep in mind as marketers as brand
folks um you know we’re always trying to
make that experience as easy as possible
and adapt to consumer behavior so if
that’s what our shoppers are doing
that’s what we need to do to make sure
we meet them in the middle right
but i guess the next question is you
know since we’re coming up at the close
of our conversation
you know what are some high-level action
items or best practices that you’d
really recommend retailers focus on
in this current climate again this could
be just broader best practices like
based on what you think
retailers are lacking in um just to kind
of you know center them around
longer term or evergreen action items or
maybe it’s a way to kind of adapt
in light of our current situation but i
mean regardless what what area do you
retailers really need to be focusing on
in terms of their seo strategy
yeah absolutely so if we’re talking
today what are you doing it kind of goes
back to that that conversation we talked
about before
how much can you drive through paid
search to get conversions today
or are you in a position where maybe
there’s a lot of shopping taking place
but the conversions aren’t there
in that instance typically if you’re if
you’re able to
there’s a big opportunity to make
investments in seo today
that are going to pay off in the future
so you can go ahead
it’s one of the few channels that right
now by
making additional investments you can
reap those rewards
down the road as that traffic and as
that demand comes
back right there’s not a lot of other
things that you can really do that with
within seo we talked a lot about content
content is still your foundation when it
comes to
a modern seo strategy technical seo is
still really important
right so now how fast is your website
loading how clean is it in terms of
technical errors
are you using things like markup to help
people understand your content
those things are all important and
backlinks still play a really
huge role in seo today are you able to
go out and get
backlinks that are relevant to what you
do that are authoritative that are
but i think this all starts with content
within the within the space of your
content strategy within seo
you really should be looking at intent
and if you follow the seo space at all
that’s been something that has been a
huge focus of
google’s for a number of years now and
they’ve had a number of advances
in terms of artificial intelligence and
machine learning
that really is here to understanding the
intent behind
different keyword searches right so
as you go in if you’re putting together
an seo strategy whether you have an
in-house team or you’re
you’re hiring an agency like us they
should be identifying like what is the
keyword universe
for your audience and then within that
within all those keywords what are the
things that people are searching for
that are more informational
where they’re looking for long-form
content where they are
very top of funnel trying to frame their
problem and
understand all the nuances around their
and then which terms are kind of in the
middle where maybe people have
identified hey
i’m probably gonna have to spend some
money but i don’t know what it
down to is searches that people are
and what does that content look like
where people have gone through
the problem solving process they now
know what kind of product that they’re
trying to buy
and now they’re at a stage where really
they’re just trying to understand
value features and benefits of different
so you know i would say in terms of
looking forward to the most
important thing one i would be focusing
on content first
and two i would be looking really hard
at the intent behind different
keywords as they represent your
audiences and then tying that back to
your actual content strategy
to make sure that you’re creating the
right content for your customers
at different stages in that buyer’s
journey from one content person to
this resonates with me team please so
you’re preaching to the choir right now
glad to hear the emphasis on content and
creating content that’s not just
relevant but helpful and valuable for
the audience but i know that for a lot
of folks you know when they hear
seo and they start to get into some of
the technicalities they go a bit
cross-eyed they get a bit confused
um to close off our conversation chris
are there any
other resources tools platforms that
everyone listening may be able to use or
or refer
to if they want to learn more about seo
want to do it better i mean our goal is
provide a level of resources to our
audience based on their passion points
are there any
that you think they should check out
yeah so on our website on
in the footer of our website we link
apps with number of different resources
but really it just depends on the
individual business right so if
if this is smaller businesses that are
just getting into seo
and trying to learn the basics to do it
themselves uh there’s some resources
that we
link out to google has an seo starter
guy that you can learn from
moz also has a starter guide that you
can learn from
and then there are entry-level tools so
one that we actually
use within our process is called sem
that’s a powerful tool set that is
really pretty affordable in terms of
starting out
we actually we are a full disclosure
affiliate of them
but for a lot of our people that reach
out to us that can’t afford our services
uh we can set them up with free trials
and discounts and those kind of things
to start learning it themselves
you know outside of that i would follow
the industry if you if you are
looking to hire an agency make sure you
talk to a number of different people
ask for case studies right so you want
to get actual case studies not just
google reviews but
uh details around projects that they’ve
worked on and what that looked like
and then just try to make an educated
decision from there
right chris well thanks again so much
for taking the time out
this topic is a bit of a passion point
me i’m i’m not an expert by any stretch
of the imagination but like i said as a
content person
the connecting points between all of
these tactics all these layers to
a great brand strategy a great content
strategy are definitely not lost on me
so thank you again so much for taking
the time out
for sharing your insights and and your
expertise with our audience it was
really great
thank you so much i really appreciate it
and i think someone out there for
listening take care now
thanks for listening to this episode of
retail remix be sure to subscribe so you
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you can find us on your favorite podcast
player until next time
keep mixing it up



Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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