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Episode 10

Defining ‘Brand Bravery’ In An Age Of Uncertainty

Featuring: Nicola Smith, REBEL & REASON

Now more than ever, consumers want brands to stand for something. They want authenticity and meaning. But what’s the best way for retailers to stand for something when they’re facing ongoing uncertainty? Nicola Smith, Founder and CEO of REBEL & REASON, believes that now is the time for business leaders to take risks and find new ways to connect and resonate with their audiences. After all, it may impact their loyalty in the long run.
During this episode, Nicola and host Alicia Esposito chat about:

  • What “brand bravery” entails;
  • Tactical exercises teams can do to uncover new ideas and unlock new business value; and
  • Trends Nicola believes will become standard business practices in a post-COVID world.

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The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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