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Episode 52

Hacking the Social Algorithm

Featuring: Matthew Maher, M7 Innovations

Each social network has a unique way of rating content based on the unique needs and behaviors of its users. Their goal is to ensure they’re creating highly curated, relevant feeds that feature only the best content. 
 
These algorithms are what make the apps so engaging — even addictive. But how do different algorithms impact brands and retailers who are working diligently to create a diverse library of content that drives customer acquisition, conversion and retention?  
 
Matthew Maher, Founder of M7 Innovations, breaks down must-know information about the current social media climate and ways to monetize new capabilities. You’ll learn: 

  • How social media is driving the future of contextual commerce;  
  • Why brands need to closely assess and tailor their content strategies for different platforms and their inherent behaviors; and  
  • What “dark patterns” exist within social networks and what organizations can do to combat them.  

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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