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Chistine Currence
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Episode 05

How Badgley Mischka Is Democratizing High Fashion

Featuring: Christine Currence, Badgley Mischka

With a rich history in licensing, Christine Currence has reached a new milestone in her career: president and owner of Badgley Mischka. Now, she’s helping the brand navigate this exciting, albeit volatile, time in fashion. The advent of social media has eliminated the exclusivity in luxury, with consumers demanding more access, more authenticity and more alignment with brands. During this episode of Retail Remix, we sit down with Christine and dig into:

  • Her rich career in fashion, and how she ended up owning Badgley Mischka;
  • What the fall of “exclusive luxury” means for fashion brands; and
  • How the brand is using innovative technology, such as Runway by SAP, to bridge the gap between customer feedback and brand strategy.

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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