Ken Wincko
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Episode 06

How Barnes & Noble College Captures The Hearts of Gen Z

Featuring: Ken Wincko, Barnes & Noble College

All brands are adapting their experience strategies to Gen Z in order to capture more wallet share. For Barnes & Noble College, it’s imperative for survival. That’s why Ken Wincko, VP of Marketing, is focusing on creating digital strategies that help college students feel more connected to their communities. During this episode of Retail Remix, Ken reveals why he’s actually in the business of experience orchestration, and how Barnes & Noble College has seen success with:

  • Mobile and social integration;
  • Lifestyle-inspired product curation; and
  • Brand partnerships, activations and events.

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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