For Madeline Fraser, shopping for an engagement ring was overwhelming. She knew she wanted something unique and customized, but also sustainably sourced and easy to buy. This ended up being a tall order. She ended up having to custom design her ring at a small shop — a process that took several weeks.
Many shoppers have the same desires as Madeline but don’t have the access or the funds for custom jewelry. That’s why she founded Gemist, a direct-to-consumer DTC brand designed to disrupt online jewelry shopping, customization and try-on experiences. During this episode Retail Remix, we go inside the Gemist business, including:
- The typical challenges Gemist’s business model tries to solve;
- How Gemist uses audience input and even one-to-one conversations to drive innovation; and
- How the business has evolved and scaled during the pandemic.