Mathew Alland on Retail Remix
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Episode 27

How Olivela Strengthened Its Brand During The Pandemic

We all know that a stellar customer experience is key to winning attention, sales and loyalty. But what happens when your strategy gets turned upside down by a pandemic? Moving quickly is key, but how can teams do that when they’re all working remotely? Luxury shopping destination Olivela was able to adapt, with Chief Experience Officer Matthew Alland guiding the way. During this episode, Matthew sits down with Alicia Esposito to discuss:

  • How the Olivela team changed their approach to collaboration to maintain momentum;
  • New experiences and initiatives that allowed them to better understand new customer needs;
  • Why the pandemic helped strengthen the Olivela brand and its dedication to charitable giving; and
  • How the brand is tackling the reopening of its Nantucket store, complexities and all.

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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