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Ross Kimbarovsky on Retail Remix
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Episode 35

Rewriting the Brand Marketing Playbook

Featuring: Ross Kimbarovsky, Crowdspring

As the pandemic continues to shift consumer behaviors and sentiment, brands and retailers should rethink the way they market. Historically, demographic consumer data was enough to formulate a messaging and marketing plan. But humans are complex and they want to buy from companies that offer great value, great experiences and align with their needs and values. During this episode, Ross Kimbarovsky, Founder and CEO of Crowdspring, shares his perspective on how the psychology of marketing has changed, and how these changes will impact:

  • Branding and design;
  • Messaging and engagement strategies;
  • Adoption of mission-based business; and
  • Brand reinvention

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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