Mobile devices have long been considered a powerful extension of our minds. They’re always extremely close to us, if not in our hands. But how have mobile behaviors changed in light of the pandemic, when consumers are at home and spending more time on desktops and laptops? During this episode, hear Movable Ink’s Julio Lopez break down where mobile engagement is today, and how the pandemic will likely influence:
- Omnichannel customer journeys;
- Marketing strategy and experience orchestration; and
- The parameters for effective messaging and creative.