Generative AI has garnered a lot of buzz (and debate) in the retail industry. Although the technology is still relatively new to many brands, some have tested the tech and realized clear benefits, especially within marketing and ecommerce.
In this episode of Retail Remix, host Alicia Esposito chats with Sarah Coles, who drives go-to-market strategy for Persado. During their conversation, Alicia and Sarah explore this exciting new world of ecommerce and how generative AI can help improve marketing efficiencies, reduce cart abandonment and drive ROI. Listen to learn:
- Why brands need to ensure that generative AI output reflects their brand voice and goals to be more effective;
- Why marketers still need to analyze the output and use it as a starting point, not a replacement for human creativity; and
- The opportunities for brands to experiment with different generative AI use cases and applications to find what works best for driving business impact.
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