Cause marketing. Purpose-driven marketing. Brands across industries are hearing these phrases more frequently as consumers seek to align with brands with similar beliefs.
But brands that simply create one-off campaigns based on social holidays risk looking like performative allies. To help organizations navigate through this exciting (yet inundating) era of “woke marketing,” Katie Martell is studying the intersection of marketing and social issues.
During this episode of Retail Remix, Katie shares her research from her documentary and book, both aptly called Woke-Washed, including the brands that are tackling this movement successfully. You’ll learn:
- The social and economic issues impacting consumer behaviors today;
- How to identify “woke-washing” in your campaigns and strategies; and
- Best practices for aligning core values to social movements and issues.