Beers, wines and spirits is a $3 trillion industry worldwide and this industry is seeing a significant transformation as a result of COVID-19.
As consumer mindsets and behaviors change, especially as they buy more alcohol online, 3×3 Insights is helping brands and independent retailers find new ways to reach and engage their audience. These methods stem from rich data, which includes demand data, as well as rich behavioral data.
During this episode of Retail Remix, Mike Provance, CEO of 3×3 Insights, spotlights the data gap that exists between brands, distributors and retailers. Tune in to learn:
- How consumers research, compare and consider different liquor brands and products;
- Which data sources are needed to create more relevant product assortments, offers and marketing campaigns across all channels; and
- How the liquor industry will evolve moving forward.