Mike Provance on Retail Remix
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Episode 50

What Can Retailers Learn from Liquor Stores?

Featuring: Mike Provance, CEO

Beers, wines and spirits is a $3 trillion industry worldwide and this industry is seeing a significant transformation as a result of COVID-19.  
As consumer mindsets and behaviors change, especially as they buy more alcohol online, 3×3 Insights is helping brands and independent retailers find new ways to reach and engage their audience. These methods stem from rich data, which includes demand data, as well as rich behavioral data.  

During this episode of Retail Remix, Mike Provance, CEO of 3×3 Insights, spotlights the data gap that exists between brands, distributors and retailers. Tune in to learn:  

  • How consumers research, compare and consider different liquor brands and products;  
  • Which data sources are needed to create more relevant product assortments, offers and marketing campaigns across all channels; and 
  • How the liquor industry will evolve moving forward. 


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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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