Andrew Smith on Retail Remix
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Episode 53

What You’re Getting Wrong About Retail’s Reinvention

Featuring: Andrew Smith, ThinkUncommon

This week’s episode is brought to you by Podium.

The pandemic has accelerated retail’s latest reinvention. While the news cycle is churning out new ideas, predictions and perspectives about this reinvention, Andrew Smith, Co-Founder of ThinkUncommon, believes folks are getting a lot wrong. 

Andrew and his fellow co-founder Gareth Jude tackle these myths and misconceptions head on with their new book, Retail Innovation Reframed. During this episode, Andrew sits down with Alicia to dig into their final opus, touching on: 

  • The top myths about post-COVID retail;  
  • The trends and tech that will rise to the top amid recovery; and 
  • How retail leaders can tackle the cultural issues that make innovation projects fall flat


Thanks to our sponsor this week, Podium! Retailers know that it doesn’t matter how great your website is if people can’t find it. Podium helps you get found and chosen by making it easy to get reviews from your happiest customers — just by sending a simple review request through text. Learn more at

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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