Fayes Mahamood on Retail Reset
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Episode 34

Why DTC Needs a Collective

Featuring: Fayez Mohamood, Bluecore

As Co-founder and CEO of retail technology company BluecoreFayez Mohamood has had his fair share of conversations with brand executives, especially those in the direct-to-consumer (DTC) space. While many think of companies like Warby Parker and Dollar Shave Club, which have successfully disrupted their categories, we’re seeing household names like PepsiCo and Clorox launch their own branded experiences to get closer to their customers. As more companies try to capitalize on the DTC movement, there are some new trends, best practices and implications they must consider, especially in the current climate. That is why Mohamood founded the DTC Collective, an industry think tank for and by digital retail executives. During this episode he shares:

  • Why a collective was needed for the booming DTC space;
  • New challenges that have emerged for DTC amid the pandemic;
  • How DTC brands and their retail peers can address new customer needs and expectations; and
  • Trends and best practices to apply during the holiday season and beyond.


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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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