Philippe Lanier on Retail Remix
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Episode 15

Why Eastbanc Is Prioritizing Brand Partnerships Amid COVID-19

Featuring: Philippe Lanier, Eastbanc

As a principal at Eastbanc, a prominent retail landlord in the Georgetown neighborhood of Washington DC, Philippe Lanier has been having a lot of conversations with retail partners. Through steady communication, Philippe and his tenants are determining the best way to navigate current realities, and develop a forward-looking plan for success that revolves around serving shoppers in the best way possible. During this episode, he and host Alicia Esposito discuss:

  • How the mall experience will evolve to be more localized and tech-enabled;
  • Why collaboration is central to landlord and retailer success; and
  • How the dynamics of these relationships, including lease agreements, will need to evolve moving forward.

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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