Amanda Batista, Associate Editor of Retail TouchPoints, will chair a panel discussion about mobile and social retail strategies during Customer Engagement Technology World (CETW), being held next week at the Jacob K. Javitz Convention Center in New York, November 9-10. Batista’s session fortifies the show’s overall theme of leveraging the integration of emerging media across multiple channels to activate customer engagement.
Wednesday’s opening keynote address will be delivered by B. Joseph Pine, Co-Founder of Strategic Horizons, LLP, an Aurora, Ohio-based “thinking studio” dedicated to helping organizations conceive and design new ways of adding value to their economic offerings. Pine’s presentation, titled “Driving Customer Engagement through Digital Experiences,” will reveal unknown worlds that create value for customers with offerings that fuse the real and the virtual.
Pine co-authored the books “Authenticity: What Consumers Really Want,” “Infinite Possibility: Creating Customer-Unique Value on the Digital Frontier” and, most recently, the Updated Edition of “The Experience Economy.”
Thursday’s two keynote speakers include Jeff Damon, Vice President of MetLife, and David Berkowitz, Vice President, Emerging Media, 360i.
Damon will provide an overview of MetLife’s “cornerstone” sponsorship at New Meadowlands Stadium. The sponsorship produced an exclusive branded marketing environment that created a differentiated experience for fans through an innovative prizing program, promoted via an array of media-based activities. Damon, who led the creation and implementation of the marketing program, will share successes and lessons learned in the development of MetLife’s first-of-its-kind effort to engage consumers in a sponsorship environment.
Berkowitz’s presentation, titled “Ten Mobile Social Trends for 2012 and Beyond,” will examine how two of the biggest shifts in consumer behavior — mobile and social media — are converging to radically alter buying behavior. Berkowitz will uncover ten of the most important trends sitting at the intersection of these two game changers.
“CETW is about the integration of technologies and how organizations can strategically develop a plan of action to use these technologies for increased engagement,” said Lawrence Dvorchik, General Manager of Customer Engagement Technology World. “Retailers, brands and agencies will be able to understand how to create an effective and unified customer-facing strategy and integrate various media, channels and technologies. Additionally, the show’s content is focused on providing strategies that enable retailers to assist customers throughout their path to purchase.”
Batista will chair the session titled “Hopping on the Social and Mobile Shopping Bandwagon,” which will explore the trends, opportunities and challenges around the ever-changing space of daily deals, Facebook shopping, price comparisons and mobile coupons. During the presentation, Michael Chase, VP of Alchemy St. Joseph Content and Webster Lewin, SVP and Director of Digital Innovation and Strategy, MSLGROUP Americas, will highlight predominant social and mobile trends, and offer retail case study examples of successful executions that engage these trends.
A variety of customer-facing solution providers will exhibit at the show, including AccuView, ARCA, Fujitsu, Nanonation, NCR and Reflect.
The Out-of-Home Zone
The Out-Of-Home Zone will make its debut on the exhibition floor. The Zone is a media area designed to facilitate and encourage agencies’ and brand marketers’ understanding of the benefits of advertising on DOOH and Digital Place-Based Media (DPBM) Networks. The Zone provides visitors with insights into the engagement opportunities available from this emerging media technology.
Specifically, advertisers and agency representatives will learn how this new media channel will help them reach their target audiences and sell more products, and why it should be integrated into their finite advertising campaign budgets. Additionally, The Zone will offer proof points on how delivering this content enhances the experience for patients, students, employees and other customers, and helps contribute to brand awareness and sales lift.
Other conference sessions will focus on a broad array of retail store topics including:
- Understanding the Landscape of Customer Engagement Technology 101;
- Developing Compelling Branded Content for Digital Out-Of-Home (DOOH) Advertising & Media;
- Upgrading Your Customer Experience Through Self-Service Technologies;
- Understanding the Opportunities with Mobile Payment and Mobile Couponing;
- ROI vs. ROE: The New Benchmark of Emerging Technologies; and
- The Tablet Factor in Customer Engagement.